Stephen Tolerico | President
Steve is unrelenting in his quest for excellence. His rapid-fire intellect and passion to get to the heart of things make him a natural problem-solver, zeroing in and uncovering effective solutions before others are aware there’s a problem. His creative leadership has garnered idiq many awards but he is the first to say that excellent creative is not enough. For Steve,outstanding creative is the result of outstanding strategy – a proven end-to-end process designed to build the equity of a brand and empower clients to thrive. Over his 30-year career, Steve has worked with clients such as Developers Diversified Realty, Kimco Realty Corporation, The Cafaro Company, Scholastic Magazine, Pepsi Cola Corp, American Express, The Azek Company, Woodloch Resort, and Fidelity Bank, with a focus on building brand equity and stimulating growth. He has provided services to national, regional and local clients, ranging from branding and marketing strategy, to corporate identity, ad campaigns, website
development, social media management, and HD video production. Steve’s breadth of expertise spans industries from real estate development and management, to banking, manufacturing, healthcare, education, food distribution, hospitality, energy, as well as personal brand development and political consulting.
Stephanie Tolerico | Manager
Stephanie is idiq’s organizational guru, time manager, and consummate multi-tasker. A proven manager in both the construction and retail industries, Stephanie brings strong organizational skills to the idiq team combined with a creative, positive energy. In short, “Steph” gets things done and helps keep clients happy. Stephanie holds a Bachelor of Science degree in Operations Management from Pennsylvania State University as well as a Master of Studio Arts with a focus on Interior Architecture and a Masters in Education from Marywood University.
Sandra Gonzalez | Principal / Creative Director
The former Creative Director and Executive Producer of Rowan & Blewitt Incorporated, one of the country’s premier crisis management firms, Sandra has created powerful crisis management and community outreach programs for clients such as BIC Corporation, PECO Energy, ARCO Chemical, and Ciba. Sandra helped ensure the success of a national product launch for ARCO and significantly improved investor relations for Philadelphia-based Peco Energy and Toronto’s Cott Corporation, developing communication resources that conveyed a clear vision and inspired confidence in the companies’ leadership. She is also the creator and producer of “play safe! be safe!”, an award-winning children’s fire safety education program integral to BIC USA’s public relations and outreach efforts. Sandra is intuitive, authentic and genuinely committed to helping clients reach their goals. In addition to her work at id8 and at Rowan & Blewitt, Sandra was President and CEO of Electric Media Group, a video production company serving local, national and international clients for over 20 years.
Scott Jacoby | Cinematographer / Editor Photographer
An extreme sports and adventure enthusiast since he was a child, Scott is a true explorer who loves to push things to the limit. As idiq’s cinematographer and editor in chief, he loves to go out into the field and brave new challenges. He is equally passionate about mastering new technologies and acquiring every new cinematography gizmo he can get his hands on. Scott is 100% up to the challenge of working with the idiq creative team, ceaselessly innovating, battling it out, and coming up with new, exciting creative approaches to our video projects. To calm his ever-racing mind, Scott moonlights as a yoga instructor, specializing in classes that are playful, fun, and accessible to all levels. He and his girlfriend, Chelsea, also built and operate the Nearme Cafe where he channels his creative energy into creating something delicious. A graduate of Penn State University, Scott has a decade of experience as a cinematographer/editor, and lifetimes of street smarts.
Jeremy Michaels | Art Director
Jeremy is a super-perfectionist and an outstanding designer. Before joining idiq, Jeremy ran his own graphic design firm for nearly a decade, giving him an excellent perspective of the business of business. He is passionate about understanding client needs, meeting client expectations and meeting deadlines. As a designer, Jeremy consistently pushes the envelope, exploring
options until arriving at that perfect solution where form and function come together seamlessly. He is just as comfortable in the world of design as he is in the world of technology, and is fluent in New Media. Jeremy has worked for clients in the banking industry, healthcare, manufacturing, consulting, communications, and real estate development and management. Outside of work, he is very involved in helping regional churches develop community outreach projects.
Teara Keller | Senior Web Developer
Teara is a wonderful addition to our team! As idiq’s lead software engineer, Teara is in charge of developing, testing, and troubleshooting clients’ websites to ensure a consistently positive experience across platforms and devices. She graduated Magna cum Laude from Southern New Hampshire University, with a BA degree in Information Technology and a concentration in Web Development. She is currently working on her Master of Science degree in Digital Marketing from Southern New Hampshire University.
Will Pettinato | Social Media Manager / Digital Marketing Specialist
Will is an essential member of our digital team. He is a true professional, dedicated to providing well thought out strategies and flawless execution for our clients’ digital marketing campaigns, social media marketing and SEO. Will is always working and learning best practices and innovative ways to optimize and improve our digital process. As a result, ensuring that we are always doing things as efficiently as possible and providing time and cost
savings to our clients.